Electronic holiday gifts should boost battery sales Gifts Portal BR

Electronic holiday gifts should boost battery sales

Industry experts predict that Santa's bag will be stuffed with electronics this holiday season. As a result, retailers can count on a strong third quarter for battery sales.

Christine Denning, a spokeswoman for Panasonic, said that three of the season's hottest gifts--digital still cameras, MP3 players and handheld gaming systems-should have a positive impact on battery sales. r These three products a e very popular Christmas gifts, and they 11 drive sales of AA alkaline and rechargeables this holiday season," Denning said.

To make the most of the selling season, retailers should maximize their cross-merchandising opportunities. "Batteries aren't really an impulse item as much as they are a prompted item,' said Lou Martire, vice president of trade development for Energizer. People actually need these products, but may not be thinking about them. That's why it's up to retailers to remind them."(Continue Reading)

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