Give 'em the sack: two entrepreneurs pack in the profits with treat bags for the rich and famous

Give 'em the sack: two entrepreneurs pack in the profits with treat bags for the rich and famous - Smart Ideas

WHAT: High-end gift bags for celebrities

WHO: Debra Scott and Jane Ubell-Meyer of Buzz Bags LLC

WHERE: New York City

WHEN: Started in March 2002

THE GOODY BAG IS A STAPLE AT TRENDY events-from art show openings to Broadway premiere parties-and the who's who in attendance always leave with loads of great products. And if Debra Scott and Jane Ubell-Meyer have anything to do with it, their luxurious Buzz Bags will become the bag to get.

A former editor of Hamptons magazine, Scott and former PR exec Ubell-Meyer, 47, decided there was money to be made in getting advertisers to pay for product placement in goody bags given to trendsetters at star-studded events. Though it's a challenge to get advertisers to pay for something that was once free (getting into goody bags), the partners sell their service as an advertising expense rather than a PR expense. Says Scott, 50, "It's a specific group we target-affluent people between the ages of 25 and 40.".(Continue Reading)

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