Last-Minute Gift Testing Ideas For 2003 Gifts Portal BR

Last-Minute Gift Testing Ideas For 2003

If you're still in search of an inspired test or two to round out this year's gift program - perhaps a way to rev up your two-for-one offer - here are some twists that come recommended by consumer marketers with heavy-duty experience in this lucrative source.

Give the two-for-one the attention it deserves. Offering one, low price for a combined renewal and gift sub is hardly a new idea: In fact, it's become the linchpin for many publishers over the years. But, according to John Klingel, president of consumer marketing for Reader's Digest Association, giving the offer its creative due is the key to harnessing its full power.

"I've worked with a lot of magazines that have used this offer, and the typical approach is to take some of the current renewal and gift packages and just adapt them," Klingel said during a DMA Circulation Day session. "But one of the things we're seeing at the Digest, where we have full-time creative people on staff, is that developing packages from scratch around the two-for-one has, in some cases, produced amazing lifts. The offer is so strong that it pays to build the creative around it."(Continue Reading)

Holiday gift ideas
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American Handgunner
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Holiday gift ideas: Dance Magazine staffers have been perusing the latest goodies this year. Look over these recommendations to find the perfect gift for
OTHER ANIMALS: DRAWINGS AND JOURNALS by Merce Cunningham with additional text by David Vaughan. New York: Aperture. 2002. 96 pages, illustrations.(Continue Reading)

Simple pleasures: choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success - Smart Ideas
Simple pleasures: choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success. (Smart Ideas).(Jill ...(Continue Reading)

Frogs & flowers - Gift Ideas
For a special friend who wouldn't think of a day without fresh-cut flowers in her home, a vintage frog for flower arranging will surely touch her fancy.(Continue Reading)